Services

Digital marketing

Results-driven digital marketing strategy for your hotel

Break free from the maze of digital marketing and amplify the online strength of your hotel brand.

Combine our team’s hospitality expertise and AI-powered data to effectively boost your bookings by employing our comprehensive marketing mix of Search Engine Optimization, Paid Search, Metasearch, and advanced Digital Strategy.

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Hotel websites

Elevate guest acquisition with bespoke website design

Highlight the distinct character of your hotel through a custom-designed website that truly stands out in the digital world of hospitality.

Stay always ahead of the competition by providing a user-friendly, guest-centric website experience that prevents customer frustration, leverages industry-leading SEO principles and boosts bookings.

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Allora.ai

The world’s leading intelligent & integrated hospitality platform

With allora.ai, you are always ahead. Powered by AI, allora.ai analyzes millions of data points to build a picture of exactly what your guests want, anticipating their needs before they even know themselves.

Allora.ai goes beyond a booking engine, serving smart content to maximize revenue, increase bookings and retain guests.

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"The insights the allora.ai team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship."

Robert Speirs

Marketing Manager, Cheval Collection

Revenue Management for Hire

Create a winning revenue strategy in an ever-changing distribution landscape

Effective revenue management has transitioned from a desirable asset to an indispensable necessity.

Work with one of our dedicated industry experts who will assist you in developing and sustaining a robust revenue strategy with flexible reporting tailored precisely to your requirements.

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Consortia & TMC

Increase visibility for greater booking potential and higher revenue

By joining Consortia and TMCs, you can increase the effectiveness of your marketing to your customers by offering competitive rates worldwide.

Let us manage and streamline the process for a comprehensive approach with centralized invoicing, RFP management and support, and automated rate loading.

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SHR Group facts and figures

Organic search

45%

of revenue comes from SEO

Don't miss out on the opportunity to rank higher in search results

Pay per Click

ROI of 20:1 on PPC campaigns

Generate a high ROI at a low cost per sale

Metasearch

Reach

45%

of global visitors

Prevent bookings going to OTAs

Digital strategy

Stop

guest guessing

AI-powered data decisions to build growth

Website portfolio

SHR Group Hotel Services goes beyond converting hotel websites into successful sales channels. We focus on empowering you with a distinct competitive advantage by revolutionizing the guest journey and deepening your customer understanding and engagement.

Whether you opt for our entire suite of services or pick and choose individual elements, you can increase your opportunities for value creation with our award-winning website design and marketing services, and unmatched AI-powered hotel acquisition management and retention solutions.

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The Cheval Collection

How Cheval Collection increased revenue by 82% through using SHR Group’s digital expertise.

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Woodlands Hotel

How working with SHR Group increased direct bookings and reduced cancellations

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Harvey’s Point

How SHR Group helped Harvey’s Point grow revenue by 185%

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FAQs

How do you use AI in your services?

We analyze millions of data points powered by AI to provide powerful behavior prediction tools to build a picture of guest intentions.

This allows us to better understand guest behavior, and provide strategies to maximize revenue, increase bookings and reduce dependence on third-party channels.

What is Metasearch?

Metasearch are unique search engines that display your hotel’s live rates and connect your booking engine with seven metasearch channels.

This prevents your bookings going straight to online travel agents (OTAs).

What does it mean to be a Google Partner?

As a Google Partner we have access to a wide range of benefits across three key areas: education and insights, access and support, and recognition and awards.

We specialize in a variety of Google Ads Platforms so you can stay ahead of the competition at a fraction of the cost.

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