80%
YTD average occupancy rate (19.7% growth)
$215
average YTD ADR (118% ARI)
31,109
Member reservations in first year
66,489
Member room nights in first year
31%
Paid ads accounted for 31% of booking revenue
7.7m
Google Display & YouTube campaign impressions
1000
new Perkzzz loyalty members per month
70%
with 70% of those sign-ups driven through the allora.ai integration.
73%
Improved booked revenue by 73% YOY
71%
Improved average booking value by 71% VOY
52:1
Meta search returns of 52:1
31%
Paid campaigns accounted for 31% of all traffic to the website in 2022.
39%
Google search accounted for 39% of the revenue in 2022
99%
Google Ads saw an increase of 99% with an ROI of 66:1 in 2022
